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WTA sets new social media records in Q1 2025

Fueled by the WTA’s rebrand, standout Sunshine Double action and dynamic off-court content, social video views more than doubled year-on-year -- with 263 million views in March alone.

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WTA Ventures appoints Wasserman as sales agency of record

Global sports, music and entertainment company Wasserman has been appointed as the sales agency of record for WTA Ventures, the commercial arm of the WTA, to help supercharge its continued growth.

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Credit One extends Charleston title rights; commits to equal prize money

Starting in 2026, Credit One Bank has committed to paying the WTA 500-level players in the Credit One Charleston Open field equivalent to ATP 500-level events.

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Credit One Charleston Open becomes first clay tournament to use ELC Live

ELC Live provides “out” calls throughout matches and has been widely adopted across a variety of surfaces, with Charleston soon to be the first Hologic WTA Tour event to use the technology on clay across both qualifying and main-draw matches.

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Andreeva continues to make mark on PIF Race to the WTA Finals Leaderboard

Mirra Andreeva, 17, became the youngest champion at Indian Wells in over 25 years and the youngest player to defeat the reigning PIF WTA World No.1 in a singles final since 2005.

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Gillette Venus joins WTA global partner portfolio

The agreement with the WTA marks the first time Venus has joined forces with an international women’s sports organization.

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WTA Foundation backs UNICEF to close the women’s health gap on Women’s Day

Backed by global stars like Maria Sharapova, Naomi Osaka, Aryna Sabalenka and Ons Jabeur, the WTA Foundation is harnessing sport and philanthropy to provide life-saving nutrition.