PARTNERSHIPS
With a multi-year alliance and the largest global sponsorship in WTA history, Hologic and the WTA aim to achieve significant progress through a shared vision of greater wellness and equality for women.
As the exclusive Women’s Health Partner of the WTA Tour, the groundbreaking partnership allows both organizations to rally around their collective mission to champion women by aligning their respective industries of healthcare and sports. Hologic is the Title Partner of the WTA Tour, and display their branding on the net signage at over 50 tournaments in 30 countries over 11 months of the WTA season.
The WTA and Hologic have partnered on several campaigns and initiatives focused on championing the well-being of women. These include expanding health resources to WTA athletes through the annual Hologic WTA Physicals, thought leadership opportunities on women’s health, the implementation of preventive health education resources across the Hologic WTA Tour, and raising funds with the WTA Foundation to benefit research and support services related to women’s cancers.
In May 2024, the Public Investment Fund (PIF) and the WTA established a multi-year partnership to accelerate the growth of women’s tennis. As the WTA’s Global Official Partner, and the first official naming rights partner of the WTA Rankings and WTA World No.1, PIF is committed to empowering women’s tennis and expanding opportunities for all.
Through its core pillars of inclusivity, technology, sustainability, and youth, PIF seeks to shape a more equitable future for tennis. This commitment is brought to life by the collaboration, with the WTA expanding initiatives that support current athletes, nurture emerging talent, and provide a level ground for the next generation.
In March 2025, the partnership launched the PIF WTA Maternity Fund Program — the first-ever paid maternity initiative for professional tennis players. The initiative offers eligible players essential resources to start or expand their families, setting a new standard in global sport.
By partnering with the WTA, PIF advocates for a level playing field, creating opportunities that enhance the global game for players, fans, tournaments, and stakeholders. This strategic collaboration drives impactful initiatives that elevate the game today, while securing its continued growth and accessibility for future generations.
Proud partner and Official Timekeeper and Timepiece of the season-ending WTA Finals since 2011, Rolex has expanded its support of women’s tennis in 2025 by also becoming a year-round Global Partner of the WTA.
In addition to leveraging the WTA Finals as a platform to tell their story of excellence and create “money can’t buy” experiences, Rolex presents the start times for the semi-finals and finals of WTA 1000 events and the WTA Finals. They also collaborate with the WTA to create custom social media content to bring tennis fans closer than ever to the heart and heroes of the sport.
Morgan Stanley is the Official and Exclusive Financial Services Partner of the WTA. The multi-year agreement was announced in 2023, powered by a shared vision for fostering inclusivity and expanding access to the game of tennis.
Morgan Stanley and the WTA are proud to collectively accelerate their commitment to driving progress for women in sports through this partnership. Key initiatives include global community initiatives for youth that will inspire the next generation of female leaders by championing inclusivity and access within the sport of tennis.
Since 2018, Venus has championed positivity and self-expression through My Skin. My Way. — empowering women to feel powerful and unapologetic in their own skin.
As the Official Razor of the WTA and through the brand’s partnership with select WTA tennis stars, Venus looks to continue to radiate positivity and strength through the “Power of Smooth” on and off the court.
Together, the WTA and Venus will host community tennis events, deliver activations at WTA tournaments, and create content telling athletes’ stories of empowerment and excellence.
Corpay, the Official International Payments Provider of the WTA since 2017, provides a range of corporate foreign exchange payment options for the WTA, tournaments, and players. This includes the execution of prize money payments to the WTA’s 1,600 players competing at more than 70 tournaments across six continents on the Hologic WTA Tour.
GLOBAL SUPPLIERS
Tennis Warehouse, the Official Online Tennis Retailer of the WTA for over 20 years, has established itself as the premier destination for tennis players looking for the right gear for their game.
Their expert product knowledge, fast shipping, and honest reviews provide the trusted service that keeps WTA athletes and tennis enthusiasts coming back season after season.
For the past 19 years, USANA has not only provided NSF tested products, but also Grade A pharmaceutical supplements that allow players to compete at a high level during the WTA’s 11-month season.
Our athletes confidently trust that USANA vitamins and supplements help fuel their on-court performance while providing them with the nutrients that they need for a healthy off-court lifestyle.
Wilson, the Official Ball of the WTA Finals, has proudly partnered with the WTA since 2007. Trusted and preferred by WTA players, Wilson is renowned for its top-tier tennis balls and high-performance sports equipment.
From Grand Slam tournaments to WTA events and elite athletes, Wilson remains an iconic name in the world of tennis and a dedicated champion of women’s professional tennis.
REGIONAL PARTNERS
Official Wireless Partner of the WTA
UNITED STATES
Verizon, the largest wireless carrier in the U.S. and the second-largest overall network nationwide, has been named the Official Wireless Partner and Official 5G Network Partner of the WTA in the United States.
This groundbreaking, integrated partnership brings together the WTA, Sinclair Broadcast Group—one of the nation’s top media companies—and its subsidiary, Tennis Channel, the U.S. media home of tennis. Together, they’re creating a first-of-its-kind solution that enables brands to connect with tennis fans wherever they engage with the sport—onsite, on-air, and online—providing a consistent brand presence throughout the season.
PARTNERSHIP OPPORTUNITIES
Founded by Billie Jean King in 1973 on the principle of equal opportunity for women in sports, the WTA is the global leader in women’s professional sport with more than 1,650 players representing 84 nations competing for a record $180 million in prize money.
Our unique partnership programs will increase your company's exposure and showcase your brands or products to an educated and targeted audience in major countries and emerging markets throughout the world.
CONNECT WITH US
Sarah Cummins
SVP, Partnerships
Kylie Bishop
Head of Partnership Development
Clodagh Brennan
Senior Director, Commercial